The (dis)loyal customer

Welcome to a webinar with our Group CEO Jacob Hallencreutz and our Chief Analyst Johan Parmler.

In these turbulent times, customer loyalty becomes extra important. But what does loyalty mean in practice? In our studies, we see the emergence of a new loyalty, where customers say ”I will not change my supplier – but I will get an extra” or “I am satisfied, but I want to try another supplier anyway”. How should we manage loyalty in this new landscape?

During this webinar, we describe this new loyalty and the prerequisites for building sustainable customer relationships. We will discuss the following (and much more):

  • How loyal are customers in practice?
  • Experienced and actual loyalty – how big is the difference?
  • What does it look like in different customer segments?
  • NPS and recommendation – how do we get customers to recommend?

Register for the webinar on Tuesday, May 26 10 am – 11.00 am. The webinar is 30 minutes presentation and ends with a Q&A.

SIGN UP HERE, it’s FREE to participate!

Jacob Hallencreutz

Jacob Hallencreutz, PhD, Group CEO EPSI Rating Group

Johan Parmler

Johan Parmler, PhD, Chief Analyst EPSI Rating Group.

Kristine Nordström


If you have any questions about the webinar, please contact Kristine Nordström